Let’s do something epic.
Your Passion, My Skills
Ready to Take Your Outdoor Brand to the Next Level?
You’ve built something special. A brand that resonates with people who live for the trail, the climb, the cast, the summit. But maybe your digital marketing isn’t bringing the attention you deserve. Maybe you’re spending on ads without clear ROI. Maybe you’ve worked with an agency who doesn’t seem to listen to your business objectives. Maybe you know there’s untapped potential—you just need someone who gets it.
That’s where I come in.
What Working With Me Looks Like
You’ll get a marketing partner who actually understands the outdoor industry. Not just the tactics, but the culture. The mindset. What drives someone to clip in or chase sunrise on a trailhead. I’m already living it through rock climbing, hiking, camping, via ferratas, and fishing. That means I speak your customers’ language – because I am your customer. I am a new mom and a customer in a whole new category, so learning new gear and brands is highly top of mind!
You’ll see measurable results, fast. I’ve generated over $8 million in qualified sales pipeline for B2B SaaS, turned paid ad campaigns into 8x ROI, and increased ticket sales by 8% with a third of the previous budget. I know how to make every dollar work harder. Whether you need to drive e-commerce sales, fill event registrations, or build a sustainable lead pipeline, I’ve done it—and I’ll do it for you.
You’ll get strategy customized to your goals, not cookie-cutter solutions. I don’t believe in forcing every brand into the same playbook. We’ll start with an in-depth conversation about your brand, your business goals, and what success actually looks like for you. Then I’ll build a plan that fits—whether that’s dialing in your paid acquisition across Google, Meta, LinkedIn, CCTV, or Spotify, optimizing your website for conversions, launching email automation that nurtures your audience, or exploring emerging strategies.
You’ll have access to enterprise-level marketing expertise. I’ve spent 12+ years building marketing engines for high-growth companies, managing six-figure ad budgets, and mastering platforms like Marketo, Google Ads, Asana and more. I know how to build attribution tracking that connects every dollar spent to revenue generated. Now you get all of that firepower applied directly to your brand’s growth.
Why I do what I do.
The best part about marketing is the chance to be endlessly curious. Meeting other entrepreneurs and learning their passions, the nuances, and what makes them unique gets me fired up. Getting to combine that energy with the outdoors?
Epic.
I’ve spent most of my recent career in B2B SaaS—launching referral programs in 11 days that delivered 100+ leads with a 15%+ close rate, and developing GTM programs that delivered millions in pipeline. That world taught me how to think strategically, move fast, and prove ROI at scale.
But my heart has always been outside. Whether I’m on a rock face problem-solving my next move, navigating a via ferrata, or fishing back in my home state of Nebraska, I’m reminded why I love what I do. The outdoors demand creativity, resilience, and respect for the environment. The same qualities that make great outdoor brands.
Now I’m ready to bring all of that experience to the brands and entrepreneurs who are building the outdoor industry I love.
Let’s Talk
If you’re ready to scale, refine your marketing, or crack the code on digital acquisition, I’d love to hear your story.
Let’s be curious together.
Just in case it needs said: I don’t believe in needlessly building cairns. Respect the environment. Don’t hurt the ecosystem by moving stones that help with stability, erosion, or just creates confusion for fellow hikers. Just use the proper ones to guide your way.
